Author: Nick
-
Why You Shouldn’t Let AI Drive Your Brand

Thinking of outsourcing your brand voice to generative AI? You’d probably be better off handing it to a freshly-hired accounting intern. At least they’re human.
-
Triaging Your Sales Team: A Security Professional’s Primer on Lead Management

Lead management shares a lot in common with cybersecurity. It could even be the key to bridging one of the most common gulfs in B2B.
-
AI Algorithms Aren’t Art: Why Human Creativity Cannot be Systematized

Hardline proponents of artificial intelligence claim it’s a replacement for human creativity. We’d all best hope they’re wrong.
-
Generative AI is Being Misused — Here’s What We Can Do About It

Generative AI is among the most disruptive technologies in human history, but it’s not as powerful as some would have you believe.