Generative AI can save time, but it also hallucinates material, inventing facts and then conveying that material confidently. We need to use caution and not put our complete faith and trust in automated systems.
Marc Watkins, University of Mississippi.
Image Via Klau2018
We’re told that AI signifies a new era of marketing and content creation. In actuality, it’s a song and dance we’ve witnessed countless times. Businesses are putting profits over integrity while leveraging technology they don’t fully understand.
GreenePage Marketing refuses to do that. We do not use AI-generated content, nor will we. We’ve always held ourselves to a higher standard of quality and accuracy.
That’s not the only reason we’re foregoing the use of content generation tools, either:
- The information produced by AI is unverified and frequently plagued with inaccuracies and hallucinations.
- Generative machine learning models are largely trained on data pulled from public articles and communities such as Reddit with little regard for copyright.
- The content that AI produces is both derivative and unoriginal. An algorithm cannot create; it can only imitate.
- We stand with content creators and against their replacement by automation.
Does this put us at a short-term disadvantage? Perhaps.
But when the alternative is contributing to the spread of misinformation, threatening the livelihoods of creative professionals, and producing mediocre content, the right decision is obvious.
At GreenePage, we refuse to provide anything but the best to our clients. We refuse to cut corners or sacrifice our integrity in favor of making a quick buck. And we refuse to put the reputation of anyone we work with at risk of potential copyright infringement.
At its core, marketing is a human-driven profession — and we intend to help it stay that way.